Friday, April 25, 2014

False Advertising and the Concept Schools

Sharon Higgins has a great post up. Data-driven, you might say.  She's exposing the phenomenon that Christopher Lubienski referred to in this presentation, where he talks about the one truly innovative thing the charter sector has led the pack in: marketing. 
This coming fall, Concept Schools will be adding two more charter schools to its collection. Both are in Chicago and come courtesy of the Chicago school board members who voted to approve the two proposals in January.
The promotional brochure designed to attract student enrollment states: “Concept serves 12,000 students in 30 high-performing charter schools across the Midwest, including 3 schools in Chicago.” (1.0 MB pdf) But Concept Schools is intentionally  misleading Chicago’s parents.

Read on! 

No comments:

Post a Comment